This article explains how one can make the most out of fundraising with some amazing ideas, tips and advice presented from an experienced fundraiser. Some of these may serve as a reminder, be things you already know and some maybe something to try out differently. At some point you may feel the need to fundraise for your society, charity or a particular campaign so please do have a read.
It’s inspiring to hear that students at Westminster University are raising money for charity! Raising money and awareness can truly make a significant change in the world around us. However fundraising is not always easy. Difficulties range from lack of ideas to lack of motivation and energy. Here are some of the difficulties you may find yourself facing and some ways to overcome them. I wish you all the best and happy fundraising! 🙂
Get ready to be rejected!
During my time fundraising I’ve faced a whole bunch of rejection but hey it happens! This is where resilience and perseverance play a key role – essentially keep trying! There are times where it’s easy to give up, when you’re standing in the freezing cold with a bucket and leaflets, feeling absolutely invisible it’s natural. But don’t! It only takes one person to come along and pay the slightest bit of attention to the work you’re doing, to restore the balance of the 100 rejections you faced earlier. Just stay patient and wait for that person to come along – it’s worth it!
Enigma is crucial in whatever campaign you’re doing. You want people to be intrigued, get them wondering what you’re doing, engage them and let them take part.
Don’t be scared of having fun!
There should never be any reason to doubt the cause you’re raising money for being a serious one. But remember to stay positive and use all energy generated by this positivity!
Whatever materials you’re using, decorate it. Create logos, drawings, colour!
Things to decorate:
IMPORTANT: Get permission!
Wherever you go to fundraise get permission! There are lots of legal implications if permission is not given. Sometimes getting permission can be as simple as writing an email. Plan ahead.
Don’t just target the target audience!
Though it may have appear smart and strategic to focus only on communities who have interest in the cause, it’s important to target everyone. Human issues are human issues. This means every human can understand no matter who they are or where they’re from. Though it may seem smart to target richer communities, target every community. You never know who may take an interest.
It’s an easy way to get people to donate online or via text. Some find it a little tedious to donate via this procedure so make sure you accept cash donations too! It surprised me to see that many of the online donations came from people I did not even know.
TWEET. TWEET. Post. Post. Post. Post. Post.
Mass postage through social networking: facebook and twitter. It won’t make you very popular, but it will get the message across! Cross platform your justgiving page on both Twitter and Facebook using the applications available. All the pictures, videos and updates went there too!
Phones are also very useful. Texts. Blackberry updates. Whatsapp. Etc!
Don’t forget the issue!
Raise awareness about what you are raising money for. There’s no need to re-write what the charity is about as the charity should have their own website and Facebook page so share this with your friends! Your aim should be to tell people why YOU are raising money, and keep them updated on how fundraising is going! Maybe create a blog.
Contact the charity
They may be able to help with fundraising, providing buckets, security seals, leaflets etc.
And cookies. And doughnuts. And cookies. Lots of cookies! Have a cake sale! Everyone loves cakes. Decorate them accordingly! Did I mention cookies…?
Contact Large companies
Large companies may be willing to sponsor you for your event
Contact influential people
Get their support and you’re guaranteed to have their followings support too. They are people just like you, so don’t feel intimidated or shy!
Contact interested organisations/groups
Get permission to go to events and promote/fundraise. Ask them if they’re interested in helping out.
Supermarkets sometimes allow you to leave a bucket at the end of their tills. Spend a day there and pack peoples bags. You’re guaranteed to get a response!
Be organised and committed when you are part of a team reliable. Anyone willing to help with anything is a super shiny star! Get T-shirts and hit the streets together! Fundraising has the potential to be on a much larger scale, more fun and more effective.
Written by Rima Amin…none other than ONE OF A KIND! She graduated from City University with a degree in Journalism and currently works there as the Vice President of Activities and Development. She is also a freelance journalist and author of a popular blog ‘Slice of simplicity’ which can be found here http://sliceofsimplicity.com/. Please do follow and read her work because she is one of the most inspiring people to come by. If you want an example of a person who serves their community then look to her.